With a diverse background that includes formal training in music, art and directing, Greg brings a multidisciplinary awareness to his photography. His strong sense of story and composition stem from years collaborating with set, costume and lighting designers on visual works in the theater. Greg synthesized his theater craft and photographic technique to develop a unique style for creating graphic, colorful and dynamic commercial still life and motion works. Regardless of a project’s challenges, Greg takes a creative approach focused on process rather than results, which allows a team to develop the best visual solution to articulate the specific message and character of a brand's identity.
Clients include: Target, Madewell, Warby Parker, Shinola, Kate Spade, J.Crew, Harry's, PERCH, Samsung, Ogilvy & Mather, Mother, Partners and Spade, McCann Erickson, Mullen Lowe, BBH, 360i, Fahrenheit212, Amazon and Henri Bendel.
His pictures have been published in National Geographic, Communication Arts, Conde Nast Traveler, The New York Times, Vogue, Vanity Fair, The New Yorker, Bon Appetit, The Wall Street Journal, Brides, Martha Stewart Living, DuJour and in countless online outlets.
Greg attended Duke University, The New World School of the Arts and The North Carolina School of the Arts where he received his bachelor's degree in directing.